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An expert butcher at Silver Fern Farms demonstrates how the ribeye roll (aka cube roll) is cut from a side of beef. Order this grass-fed beef: Transcript: “The cube roll, also known as the ribeye, comes from the muscle running along the animal’s backbone. A clean slice through the cartilage is essential, all the while ensuring a square cut. Move the cut into the right position. Pull along the muscle to remove the rib cover by hand, with some help from the knif
