The psychology of persuasion, as told by an Ivy League professor | Jonah Berger for Big Think+

It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others. Subscribe to Big Think on YouTube ► Up next, How the body keeps the score on trauma ► In appropriate contexts, the art of persuasion can go a long way. Wharton School of Business professor Jonah Berger shares three strategies for getting your peers and target audiences to “yes.“ Learn how to make your communications more convincing and easier to agree with. Read the video transcript ► ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive access to full interviews, early access to new releases, Big Think merch and more. ►Get Big Think for Business Guide, inspire and accelerate leaders at all levels of your company with the biggest minds in business. ---------------------------------------------------------------------------------- About Jonah Berger: Jonah Berger is a Wharton School professor and the internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.