How to: основы аналитики в маркетинге

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26 Nov 2020

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Аналитика — это сложно? Не думаем. Эксперт по сквозной аналитике Calltouch Павел Мрыкин всего за 15 минут расскажет главное об основах аналитики в маркетинге. Вы узнаете: зачем нужна аналитика и когда применяется; что такое UTM-метка и почему она важна; стандарты UTM-метки; как автоматизировать разметку рекламных кампаний; как отслеживать микро- и макро- конверсии; какие метрики используются для анализа эффективности маркетинговых каналов; как посчитать ROI и ДРР

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