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The next global agricultural revolution | Bruce Friedrich

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Conventional meat production causes harm to our environment and presents risks to global health, but people aren’t going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better). In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry — and your dinner plate. Get TED Talks recommended just for you! Learn more at The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request here: Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel:

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