“Brevity is the soul of wit“ As faithful followers of one of Hamlet's most accurate idioms in all aspects of life, and especially in Punk, it is not easy for us to face a track longer than 6 minutes.... Until you hit “play“ for the first time, of course, and you realize that that's the length it takes for a band with such a defined and particular idiosyncrasy as Memphis' OPTIC SINK to mesmerize us and make us succumb to their stark and inescapable magnetism. Although despite all this, the proven fact by the whole set of creations of the now Memphis trio, is that this “brevity“, so important to us, is meticulously transmuted to their compositions in a self-demanded minimalism, where their strictly sonic economy concept means that every note is chosen with surgical precision, both in their recursive post-punkian rhythmic bases and in the synthetic nooks and crannies that create their gelid cold-wave atmosphere, with the luxury of Natalie Hoffmann's impeccable vocal
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