Bulleit Bourbon - Commercial - Bulleit Frontier Whiskey

When Legends Die AlterEgo conceptualized, wrote, directed and edited a commercial for Bulleit Bourbon, showcasing the masterfully created legend of how this spirit has remained despite all odds. As this was Partner Heather Roymans’ directorial debut, we capitalized on the opportunity to audition cameras (Red vs. Alexa), experiment with frame rates, lighting, set design, wardrobe and color palette and even direct “non actor” talent at one of the most beautiful, sultry locations we’ve filmed at to this day. Our beloved Sidebar will forever be missed.