MyProtein (The Hut Group) is Very Very Special! | Deep Dish CPG

The “Deep Dish CPG“ series will focus on deeper business musings and sets out to seek answers to possible future needed changes that will be caused by intersecting variables. Deep Dish CPG highlights a wellness (or wellbeing) CPG portfolio, that now has over $500 million in annual revenue (over $1.4 billion in consolidated revenue), yet very few supplement industry stakeholders in the U.S. speak about them. This company is The Hut Group, which is a digital-first, global, consumer brand and technology group, powered by a unique and proprietary end-to-end e-commerce technology and operating ecosystem called Ingenuity. What you'll notice when watching this video is that The Hut Group is a billion-dollar business that is built to be a future mini-Amazon. Ingenuity reminds me of AWS because it was built for internal usage, but has been recently white-labeled to be sold and deployed by mega brands like Nestle, Walgreens, and Procter & Gamble. My Medium Article - http