Jordyn Woods Shows Support for Selena Gomez During Kylie Jenner and Hailey Bieber Drama Jordyn Woods, the founder of The Woods by Jordyn, recently took to social media to express her support for Selena Gomez's makeup brand, Rare Beauty. Woods shared a video of herself applying Rare Beauty's lip liner in the shade “Kind Words“ on her Snapchat, which quickly made its way to Twitter. Fans praised Woods for standing by Gomez amidst her ongoing social media drama with Kylie Jenner and Hailey Bieber.
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