How to control emotion and influence behavior | Dawn Goldworm | TEDxEast

The world of scent and its influence is more powerful than you may be aware. Dawn Goldworm is an internationally recognized olfactive expert and the Nose behind successful fragrances for American Express, Lady Gaga, Design Miami/ Art Basel, Mercedes Benz, Valentino and many more… The inspiration of , Dawn’s vision of enriching brand experiences through scent, began with her Masters at NYU. Dawn’s expertise in perfumery is the result of years of training and research along with her work at Avon’s global NY headquarters and Coty Beauty in NY and Paris with a focus on North America, Europe, Middle East, Eastern Europe, Asia and LATAM fragrance markets. Dawn’s rare abilities in synesthesia (blending her sense of sight, touch, sound and smell), guide ’s unique scent creation process, transforming branding into a complete sensory experience. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at