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Mill Tells a Spellbinding Story of Unity and Joy for Coca-Cola in their First Ramadan Campaign Mill , The Mill's Creative Content Studio, is proud to announce the release of Coca-Cola's latest ad, directed by Tim Fox, that celebrates the holy month of Ramadan. Collaborating with Coca-Cola and creative agency AKQA, the Mill team has brought to life a narrative that transcends cultural boundaries and reminds us all to come together. This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory. CLIENT: COCA-COLA Consumer & Shopper Content Senior Manager, Coca-Cola: Yara El Zahabi Brand Strategy Director, Coca-Cola & Meals: Butool Rizvi Consumer & Shopper Content Director: Mostafa Talaat Creative Strategy Sr. Director: Santiago Cony Etchart Coca-Cola Category Sr. Director: Hamza Ahmed E2E Experience Sr. Director: Ghina Marouf Content Producer Director: Elsa Casadevall Brand Identity System & Packaging Design Manager: Junaid Younas Verka Studio X Senior Director: Sophie Wordley Marketing VP EME OU: Rafael Prandini Vice President, Coca-Cola, Creative: Islam El Desouky Vice President, Coca-Cola Brand Strategy, Meals: Elif Kaypak Senior Director, Global Shopper & Consumer Content: Yugo Motta AGENCY: AKQA Managing Partner: Ron Peterson Managing Director: John Bernard General Manager: Jazz Advaney Executive Creative Director: Johnny Budden, Simon Reid Creative Director: Pierre Saladin Producer: Xavi Cookson- Edwards Senior Project Manager: Nick Bennett Creative: Jake Scott, Ioannis Diakonikolas, Amber English, Jamie Antin PRODUCTION COMPANY: MILL Director: Tim Fox POST PRODUCTION COMPANY: THE MILL Creative Director: Anthony Bloor Senior Producer: Sarah Moussaif VFX Producer : Stéphanie Mollet Animation Supervisor: Chris Welsby Animation Lead: Tristan Domenjus 2D Lead: Declan Andrews CG Lead: Marc Greyvenstein Animation Lead : Tristan Domenjus Animation : Pamella Nabais, Hugues Valin Asset Lead: Will Burdett Storyboard Artist: Luca Belardi Colourist: Maruf Khan Concept Lead: Silvia Bartoli Animation Artists: Clementine Supiot, Jesus Parra, Mack Knights, Pamella Nabais, Paolo Ceresa 2D Artists: Davide Metti, Giacomo Verri, Leah Ayinde, Vipin Tripathi CG Artists: Alican Gorgec, Artur Drozdowicz, Emre Sumer, Geoffroy Barbet-Massin, Jean Grandgirard, Katie Bates, Harshit, Ram Yogeshwaran, Dhruv Modi, Abhishek Nishad, Aditya Jaiswal, Madhusudan Patel, Kapil Singh Rana, Kumar Nishant Asset Artists: Joydip Sarkar, Rakshith U, Saikrishna M, Vivek Mayanglambam, Akash Benny Thomas, Jayan Munusamy, Piyush Sharma, Ravishankar N, Sumit Yadav, Akshay N Shetty, Sandeepkumar Madival, Vaibhav Vijay Patil Concept Artists: Michelle Tolo, Daniel Qin-Dong, Gary Inloes, Kade Byrand, Nikita Kukolev, Sidra Fatima Rigging Lead: Andreas Graichen Previs Artist: Dane Armour Follow World of Advertising for all the latest brand updates. Instagram: Facebook: #cocacola #ramadan2024 #worldofadvertising #cocacolaad #cocacolacommercial #cocacolaramadan #jahaandilmilainwahaancocacola #ramadan #BreakDifferences #CocaCola #Ramadan
