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The menswear runway show was invented in 1952 when Gaetano Savini, cofounder of Brioni, decided to tantalize the buyers who had come to Florence’s Palazzo Pitti for the couture collections with something different. Savini’s concept was straightforwardly revolutionary (you can see it on YouTube): He recruited a handsome devil named Angelo Vittucci to wear a dozen suits whilst working the room of mostly female department store buyers into a state of high excitement. The ploy worked, and Brioni became the fir
