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Saatchi & Saatchi Peru had to launch on a social media campaign the new flavor from Trident: Fresh Fruit with fruity savor. After investigating the different reasons for why people enjoy chewing gum, we discovered that chewing gum reduces stress and promotes relaxation; this is scientifically proven. This led to another discovery: In their daily life, most people find themselves stuck in places where they can barely move; tight, crowded and stressful situations were the only part of their body which is mov
