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Bobby Carter | February 21, 2024 Motivation has always been the leading message of Jeezy's career and he's never veered off the path. The Atlanta superstar stayed consistent with his Tiny Desk, focusing on the early chapters of his career and creating a story arc in between songs. “I was able to connect with my people and my culture because we spoke the same language,“ he explained before playing “Go Crazy.“ “I wanted to inspire and give people the blueprint, people who wanted more for themselves.“ Jay “Jeezy“ Jenkins' music could easily be taken at face value given the number of hits he's racked up over his two-decade career, but he made his target audience and intention clear through the titles of his Thug Motivation albums. He's taken his mission far beyond music, excelling as an investor and more recently an author. His memoir, Adversity for Sale: Ya Gotta Believe, made it to the New York Times bestseller list. The Snowman enlist
