Ethos, Pathos & Logos

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5 Nov 2021

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Produced by Ricky Padilla How do you persuade someone to see things YOUR way? The Greek philosopher Aristotle had some good ideas on how to persuade people. Among his most powerful techniques were what he called the three appeals. The appeals were designed to ask an audience to believe his argument. Aristotle called these three appeals: Ethos, Pathos, and Logos.

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