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Pop culture is changing thanks to a different kind of storytelling, says digital strategist Hyeonmi Kim. They’re called webtoons: comic-like illustrations published in short segments and meant to be read on a smartphone in five to ten minutes. Kim breaks down how webtoons have leapt from phones to the big screen (Netflix’s “Hellbound,“ anyone?) and how they’re bringing a new, diverse generation of creators into TV and movie scriptwriting. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED! Twitter: Instagram: Facebook: LinkedIn: TikTok: @tedtoks The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at
