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As fans of Blizzard Entertainment’s Diablo know, the tension between the High Heavens and the Burning Hells lies at the heart of the beloved video game series. Since Diablo III’s release in 2012, fans have waited over nine years for the next installment to come, and its arrival is finally here with the long-awaited launch of Diablo IV this week. With its open world format, Diablo IV allows for more freedom than ever to journey through the game, which means more opportunities for death (and victories!) alike as players navigate between regions, slip into secret hideouts, and engage with new characters versus advancing linearly level by level. Lilith serves as Diablo IV’s central figure, one of the key characters gamers must contend with to advance and ultimately win. A layered character, she has an intricate, complicated story. On one hand, she is the daughter of Hatred. On the other hand, her desire to protect her children ultimately drives her actions. Players have already been waging battle with the High Heavens and the Burning Hells in the newly released Diablo IV since June 2nd, and their hard work is not for nothing. To celebrate fallen heroes who have gone up against Lilith, Blizzard Entertainment and global creative agency VCCP have launched #DiabloDeaths, a social activation designed to celebrate the risks that come with game play. Today, Diablo IV players can submit footage of their in-game deaths using the hashtag #DiabloDeaths across Twitter or TikTok. In return, actress Megan Fox, a female figure in Hollywood whose strength rivals that of Lilith, will respond to select players with a eulogy via the @Diablo Twitter or TikTok accounts throughout the day. This professional campaign titled 'New Diablo IV Campaign Starring Megan Fox' was published in United States in June, 2023. It was created for the brand: Activision Blizzard, by ad agency: VCCP. Credits Brand: Blizzard Entertainment Kaleb Ruel - VP, Global Head of Marketing Daniela Rodriguez - Director, Global Marketing Pat Coyle - Global Digital Marketing Manager Allen Ortega - Associate Digital Marketing Manager Christopher Tai - Program Manager, Diablo IV Global Marketing Agency: VCCP Joel Kaplan - ECD, Partner Geoff Vreeken - Creative Director Caroline Johnson - Sr. Copywriter Matt DeMilner - Art Director Katy Aquino - Director of Creative Operations Cara Orlowski - Director of Business Affairs Jessica Ambrose - Executive Producer Erin Kelly - Integrated Producer Gretchen Lally - Account Director Katie Nichols - Account Manager Brendan Robertson - Chief Strategy Officer, Associate Partner Joey Zolfaghari - Associate Director, Social Strategy Production: UNIT9 UNIT9 Films - Production Company Hal Kirkland - Director Michelle Craig - Creative Partner Mindy Lubert - Director of Production Emily Malito - Executive Producer Taylor Björn Bro - Producer Powell Robinson - Director of Photography Mike Bell - 1st AD Johny R. Long - Production Designer Taylor Brown - Production Manager Editorial / Post: Cosmo Street Teaser Launch Editor: Dave Otte Senior Assistant Editor: Rich Gonzalez After Effects Artist/Animator: John Erdman Producer: Dianne Rodriguez HoP: Kacie Gomez EP: Marie Mangahas Partner/Managing Director: Yvette Cobarrubias Eulogies Editor: Rich Gonzalez After Effects Artist/Animator: John Erdman Producer: Dianne Rodriguez HoP: Kacie Gomez EP: Marie Mangahas Partner/Managing Director: Yvette Cobarrubias
