Kotex's Cat video ad by Ogilvy & Mather Advertising Shanghai

Kotex, Kimberly-Clark’s feminine care brand, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.” “Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. Credits Project Title: Kotex Brand Promise Viral Campaign Client: Kimberly-Cl