How a strong creative industry helps economies thrive | Mehret Mandefro

Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. When global leaders think about which industries can fuel economic growth, the arts are often overlooked. But filmmaker Mehret Mandefro says the creative sector actually has the power to grow economies — while also helping safeguard democracy. In this captivating talk, she shares a behind-the-scenes look at how she’s putting culture back on the economic agenda in Ethiopia, and explains why other countries would benefit from doing the same. The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at