Account-based marketing для b2b и b2c. Алексей Марушевский

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30 Jun 2021

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Account-based marketing. В гостях Алексей Марушевский, директор Boon Edam Россия, консультант ABM expert, эксперт в маркетинге на сложных рынках с практическим опытом более 20 лет. Говорим об Account-based marketing (или маркетинге ключевых клиентов) – это точечный подход в b2b-маркетинге. В рамках ABM усилия отделов продаж и маркетинга концентрируются на работе, привлечении и сопровождении тех клиентах, которые купят с большей долей вероятности. За счет различных средств персонализации и автоматизации ABM становится актуален и для b2c, о чем мы тоже поговорили. Материалы, о которых Алексей говорил в сегодняшнем эфире доступны по ссылке -

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