In this episode of the Latest on Privacy Sandbox, Daniel Rojas will provide a step-by-step flow on how the Protected Audience API (formerly known as FLEDGE) enables relevant advertising experiences, highlighting how this compares and improves on approaches reliant on cross-site identifiers, like 3rd party cookies. If you want to learn more, check out Part 2 () where Sid Sahoo shows more details of the data flows (using this same example) through the Protected Audience API. Chapters: 0:00 - Introduction 0:36 - What’s the Privacy Sandbox 1:04 - Protected Audience API in a nutshell 1:55 - How are 3p cookies used to deliver effective advertising? 4:11 - Effective advertising with Protected Audience API 6:36 - Core Capabilities of Protected Audience API 7:13 - Additional resources 7:48 - Next Steps Resources: Part 2 of this step-by-step example use case → Past webinar recording and future events → Technical Overview → API Explainer → Demo code → Demo walkthrough → Protected Audience Tester list → Share feedback → Watch more The latest on Privacy Sandbox → Subscribe to Google Chrome Developers → #PrivacySandbox #ChromeForDevelopers #Chrome #PAAPI #FLEDGE Speaker: Daniel Rojas Products Mentioned: Privacy Sandbox, Chrome, Protected Audience API
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