Joico's Celebrity Hairstyling Spokesperson, Paul Norton, refers to Hair Shake as his “new favorite secret weapon.” Watch this radically cool texturizer in action, as Paul transforms 3 hot looks —voluminous curls, a guy’s cool coif, and even braids into waves in seconds. The secret to our flash-dry formula? A unique ball bearing (we’re not kidding—you can hear it shake, rattle, and roll right inside the can) that serves up an explosion of lush, cashmere-like texture, volume, and drama with a single shot.
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