Fezzari Bicycles Announces Strategic Brand Evolution from Fezzari to Ari

Fezzari announces a significant brand evolution from Fezzari to simply Ari (pronounced “Ahh-ree.”) The name simplification from Fezzari to Ari is a reflection of our company's global vision and ties into our core ethos of “Be in the Moment”. “Ari is and will continue to be built upon the DNA of Fezzari, and you will continue to see it in every detail down to the name,” said Chris Washburn, CEO and founder of the newly named Ari Bicycles. “Our business model centers on in-house design, custom-fit bikes, top-tier quality, and savings to every rider through our direct-to-consumer approach, and we will continue that under the name Ari.” Award-Winning Fezzari to Continue with Ari Fezzari has won several ‘Bike of the Year’ awards, racing championships, world records, as well as holds the bike industry’s highest customer satisfaction ratings at an impressive 4.9 out of 5 stars. The Global Meaning of Ari Dropping ‘Fezz’ from Fezzari and evolving into Ari seamlessly aligns into its core ethos of “Be in the Moment'' because the name Ari means ‘to exist or to be.’ The name also carries positive meanings globally and is easy to pronounce in virtually any language. The Present & Future of Ari Bicycles Ari will launch multiple, all-new bike models in 2024 and continue to lead with the same ‘Bike of the Year' innovation it did under the name Fezzari. Ari will continue to create exceptional experiences and products as it pushes boundaries and shapes the future of cycling.