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Learn more about how ONward! takes the next generation to the next level: Want more inspiring tunes? Click here to see all teacher videos: See some style you loved? Shop the looks: At Old Navy, we believe in big dreams & bigger opportunities for the next generation. That’s why this season, we’re launching our cause platform, ONWard, to give back and pay it forward. And we’re kicking it off with a very cool on! With the help of Pharrell Williams’ creative collective i am OTHER, we’re championing the heroes of back to school — the teachers — through a series of *epic* music videos. We hand picked 8 extraordinary teachers from all over the country to write, produce & perform original songs that spark some seeeriously next-level inspiration for the year ahead & beyond. The idea for the campaign started In 2016, when Chicago native Dwayne Reed created a viral sensation with his YouTube music video “Welcome to the 4th Grade.” The video, designed as a welcome letter to his incoming class, caught the attention of national media and became a hit with both students and parents. “Welcome to the 4th Grade” served as the inspiration for Old Navy’s ONward music project, and the impetus to find other amazing teachers to create more original songs. With his new song created just for ONward “Welcome Back,” Mr. Reed provides a sequel to “Welcome to the 4th Grade,” with his signature dance moves and endearing swagger. More about ONward! It’s our way of paying it forward in the community. By partnering with nonprofits, we’re aiming to empower the next generation with real-world skills, training, and job opportunities that will make a direct impact in communities across the country, and blaze a path forward to a brighter future. But this ain't our first rodeo! For over a decade, we’ve partnered with the Boys & Girls Clubs — donating over $10 million in all! This back-to-school season we’re sponsoring a fundraising campaign with the goal of raising another $1 million. From 7/27-8/7, Old Navy will match in-store customer donations to Boys & Girls Clubs up to $350,000. You can donate at any Old Navy register at all U.S. & Canada stories *and* donate online at checkout.
