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Alison Sander: Megatrends - the art and science of trend tracking

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What’s next? It’s the question we never stop asking, with new answers emerging every day from trends and data that offer tantalizing clues for the discriminating observer. For example: pets now outnumber children in the USA, Europe, and Japan. What product lines may emerge from this shift? Doggy Prozac? Megatrend expert Alison Sander explains how you can spot growing trends and gives five tips on how you can use trends to your advantage. Alison, through her role in BCG’s Center for Sensing & Mining the Fu

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