Guest
As the note to the Editorial Amyr states “Amur, it’s a criminal district of the local city in Russia (Siberia), Omsk. This story explores the new generation and male beauty in the harsh realities in provincial Russia”. Created by Creative Director Denis Merkushev and Photographer Bogdan Raletich the editorial shows a redefined male figure and narrates a story that is distinct, that is dictated by the reality so unfamiliar and detached from the general knowledge. Denis in a most eloquent and vivid way relates to us the story behind the shoot, illustrating the atmosphere of the city of Omsk with its tough reality, the approach and the idea for styling of the editorial. The video shot on location enables us to sneak peek to the actual set, the work with the talents and the crest of the shoot - the burning of the fabric. style and creative direction Денис Меркушев muah Elen Mari hair Vlad Tuman models SASHA & EGOR
