eCornell, HeBS Digital & Google Webinar: Driving Revenue through Traveler Planning Journey

With the average traveler visiting over 20 websites before they make a booking, learning how to leverage the online marketplace is a must for every smart hotelier. The Webinar took attendees through a typical traveler's journey to their booking. The HeBS Digital portion of the webinar, starting at minute 22:00, covered: -How to boost revenues through multichannel marketing -Where and how different marketing channels reach the consumer -How many steps it takes a consumer to make a booking -Ways to recover a