Guest
IFLA Management and Marketing section presents the winners for the 2024 call. Hosted by Vicki McDonald (IFLA President 2023-2025) on August 27th, 2024. Sponsored by PressReader, the 2024 IFLA PressReader International Marketing Award Ceremony is presented by the IFLA Section on Management and Marketing. The Award honours organizations that implement creative, results-oriented marketing projects or campaigns. The Award recognizes the best library marketing projects from 2023, aims to encourage marketing in libraries and provides an opportunity for libraries to share marketing experience and expertise globally. The 2024 winners campaigns are: 1.º Auckland Council Libraries (New Zealand): 100 reasons to have a library card 2.º Seoul Metropolitan Library (Republic of Korea): Seoul Outdoor Library 3.º Nanjing University Libraries (China): The sounds of the library Along with the top three winners, the next seven organizations and their campaigns (in alphabetical order) are recognized for their strategic, innovative, and successful approaches to library marketing: - Guangzhou Children’s Library (China): Library Cube - Jiaxing City Library (China): Initiating Popular Science Reading with Metaverse - Knjižnica Mirana Jarca Novo mesto (Slovenia): Family library card: Bridging the Youth Literacy Gap - Ruian Library (China): Xiao Cao’s Channel - Sistema Nacional de Bibliotecas Públicas / Servicio Nacional del Patrimonio Cultural / Ministerio de las Culturas, las Artes y el Patrimonio (Chile): Digital Public Library lending points - Stellenbosch University (South Africa): Promoting the Library via TikTok - Toronto Public Library (Canada): What’s at Stake?
