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Get your Free Author 2.0 Blueprint at: Branding helps readers find your books and enables you to build a long-term career as a writer – but many authors get branding all wrong. In today's show, Kristine Kathryn Rusch explains what branding really is and how to build your author brand in the most sustainable way. Kristine Kathryn Rusch is an international best-selling and multi-award-winning author of so many books in so many genres under many different names. She's also an award-winning editor and her weekly business Rusch blog posts at are essential reading for Indies. Kris's latest non-fiction book is Creating Your Author Brand. When to think about author branding and when to leave it alone What ‘author brand’ means, and what it doesn’t When to use different author pen-names for different genres Honoring your readers and the author name they’re used to Communicating clearly to readers about where
