BIRKENSTOCK introducing: Zrich Tech.

Zürich Tech is a new iteration of Zürich. Zürich was launched in 1964 as a closed sandal. It was only the second product in which the iconic BIRKENSTOCK footbed was integrated. The year before, Madrid, the one-strap sandal, had been launched as the brand’s first-ever sandal. Contrary to popular perception, Zürich was not an evolution of Arizona, the two-strap open sandal, which launched in 1973, nine years after Zürich. 2024 marks the 60th anniversary of this important, uniquely designed product. Zürich Tech, therefore, represents a contemporary update to a sandal that was a key step forward for the brand, both in terms of design and execution. For BIRKENSTOCK, Zürich represented a dynamic vision of a future in which the iconic BIRKENSTOCK footbed could be integrated into people’s daily lives in a more utilitarian manner. The very minimal design of MADRID did not lend itself to every seasonal or occupational context. Zürich, on the other hand, wi