SodaStream - Share Your Rainbow Story with SodaStream this Pride Month (Laverne Cox, Pepsico, 2021)

SodaStream was founded in 1903 in England but is now an Israel-based manufacturing company best known for its home carbonation product. The company's soda machines, in the style of soda siphons, add carbon dioxide to water. It also sells more than 100 types of concentrated syrups and flavorings that are used in the process of making carbonated drinks. In 2018, the company was acquired by PepsiCo for US$3.2 billion. PepsiCo was attracted to the company due to its technological innovations and a desire to move into providing more healthy products. SodaStream has since launched a variety of PepsiCo flavors into its range. SodaStream has been celebrating Pride Month with great videos since 2018. In 2021 they invited Laverne Cox to celebrate with them. And the machine came in a rainbow outfit as well. “Here’s one rainbow story you don’t want to miss! Celebrate Pride Month with Laverne Cox & SodaStream. Together we can change the world, one rainbow at a time. For the love of tomorrow. #sodastream_rainbowstory“ They collaborate with and donate to ILGA World. Read my article about Pepsico for Marketing the Rainbow: studies/cs-fmcg/pepsisoft