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Edward Bernays is known as the father of public relations. He was the nephew of Sigmund Freud and used Freud's psychoanalytic theories to sell pretty much anything... During 80 years as a PR advisor, Bernays worked with artists, corporations, and politicians and developed strategies to help them achieve their goals. Similar strategies are still being used today to influence and often manipulate public opinion. That's why in this video, I explain the anatomy of public opinion and how susceptible we are to manipulation... How do we realize (if we do) that we have been manipulated only after people like Bernays have achieved their goal. It may sound like a conspiracy theory but it's not. Otherwise, Bernays wouldn't have had a career that lasted 80 years. He showed us that as individuals we aren't very rational, and as groups, we are even less. 𝗦𝗵𝗸𝗼 𝘁𝗲𝗸 𝗦𝗲𝘁𝘁𝗶𝗻𝗴𝘀 𝗽𝗲𝗿 𝘁𝗲 𝘃𝗲𝗻𝗱𝗼𝘀𝘂𝗿 𝘁𝗶𝘁𝗿𝗮𝘁 𝗻𝗲 𝗦𝗵𝗾𝗶𝗽. ⏱️ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: 0:00 Intro 0:58 Who Was Edward Bernays? 1:44 The Unconscious Mind 3:06 Gustave Le Bon: The Psychology of Crowds 3:59 Illusions 6:26 Symbols 8:56 Bernays Approach 10:04 Desert Storm 11:28 Third-Man Technique 12:20 The Goal of Media 12:50 Pseudo-Environments 15:48 Outro 📚 Unlimited Reading. Unlimited Listening at Kindle Unlimited. Start Your 30-Day Trial - 📚 𝐒𝐨𝐮𝐫𝐜𝐞𝐬: ▪ Crystallizing Public Opinion by Edward Bernays - ▪ Biography of An Idea by Edward Bernays - ▪ Public Opinion by Walter Lippmann - ▪ A General Introduction to Psychoanalysis by Sigmund Freud - ▪ Crowd: Study of The Popular Mind by Gustave Le Bon - 📒 𝐎𝐭𝐡𝐞𝐫 𝐒𝐨𝐮𝐫𝐜𝐞𝐬: ▪ The Century of the Self (must-see documentary on Edward Bernays) - ▪ Thumbnail - ▪ The Original Influencer - ▪ Sigmund Freud Footage - ▪ Edward Bernays Footage - ▪ Nayirah Testimony Before Congress - ------------------------------------ Disclaimer: If you buy from the affiliate links I earn a small commission. I don't recommend books that I haven't read and found helpful.
