Guest
Previously referred to as “survivalists” who wanted to live “off the grid,” now, those who decide to arrange their lives for any potential disaster are called “preppers,” and this group is much bigger than we can imagine. They were commonly portrayed as isolated individuals and loners, but in actuality, they can be everyday folks. The shortages and supply chain disruptions we had to face over the past years led many people to realize that the system is much more vulnerable than it appears. And from that point on, consumer psychology radically changed. Most Americans have never dealt with such extensive shortages and sharp price hikes in their entire lives. They weren’t used to buying in bulk because they assumed goods would always be available at the stores. Needless to say, those times are long gone. Now, prepping is becoming increasingly more common as supply chain problems continue to compound and food inflation spins out of control. The average American had to confront a harsh reality: be prepared or be
