Why The U.S. Government Decides The Color Of Our Food - Cheddar Explains

Unlike candy or cereal, we assume that the color of natural foods are a result of the environment. But some aren’t actually the color we assume. That’s because the government plays a key role in determining the colors of your food!. And for that, we can thank the margarine wars of the late 19th century. Further reading: Public Choice at the Dawn of the Special Interest State: The Story of Butter and Margarine - The Rise of Synthetic Colors in the American Food Industry - On The Psychological Impact Of Food Colour - Smithsonian Magazine Time Subscribe to Cheddar on YouTube: Connect with Ch