Guest
Learn more about Dropbox Business and Business Plus: | Thanks Dropbox for sponsoring this video! How do you go from selling cocoa on the side to making $100,000 per month? John Nanci did exactly this by launching Chocolate Alchemy, a supplier of cacao beans, roasters, and education for all things chocolate. This chocolate business is the first of its kind, and all it took for John to get started was a $300 bag of beans. The craziest part? He didn’t need to spend a cent on any paid advertisement. John had a background in science and chemistry, loved experimenting, and was especially drawn to roasting and brewing. When he met with the food engineer from Cadbury and told him his idea to make chocolate from home, the engineer told him it was impossible. John, however, saw it as a challenge. In this episode, John gives insight on how to achieve an unlimited stream of customers using Autopilot. He also gives the three crucial steps to starting a business yourself, plus the single most important lesson every entrepreneur needs to learn in today’s digital world. If you enjoyed this interview, check out $6M/Year Coffee Business… Started on the Side!? Be sure to watch Secretly Lucrative Candle Side-Hustle!! ($500 Startup), too. Resources: - Start, Build, or Grow Your Business - Find Out More About John's Chocolate Business Timestamps: 00:00 - START 00:40 - Chocolate Alchemy 02:24 - Packaging 04:20 - Quality control 06:14 - Early marketing 07:43 - Decision to go full time 08:40 - Product and Inventory 10:35 - Fan blitz 11:43 - Building supplier relationships 13:25 - Storage area 15:04 - Winnowers 16:13 - Need for multiple shops 17:15 - Organic marketing 18:30 - Revenue curve 20:20 - Importing 21:19 - Cocoa shelf life 22:20 - Pivotal steps to success 23:37 - Coffee roaster 24:29 - B2B vs B2C 25:33 - John’s unique steps 27:57 - “Ask The Alchemist” 29:11 - Brewing cocoa instead of coffee 30:51 - Leadership style 31:30 - Fun facts 32:18 - Biggest challenges 33:20 - Perks of being an entrepreneur 33:54 - Importance of goal setting 34:57 - Advice to fellow entrepreneurs 35:37 - Outro #chocolate #chocolatebusiness #cocoa
