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The Sociological Science Behind Social Networks and Social Influence Watch the newest video from Big Think: Join Big Think Edge for exclusive videos: ---------------------------------------------------------------------------------- If you think you're in complete control of your destiny or even your own actions, you're wrong. Every choice you make, every behavior you exhibit, and even every desire you have finds its roots in the social universe. In his lecture, Nicholas Christakis explains why individual actions are inextricably linked to sociological pressures. Whether you’re absorbing altruism performed by someone you’ll never meet or deciding to jump off the Golden Gate Bridge, collective phenomena affect every aspect of your life. ---------------------------------------------------------------------------------- NICHOLAS CHRISTAKIS: Nicholas A. Christakis is a physician, sociologist, and director of the Human Nature Lab
