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With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities. It’s not what’s missing, it’s what’s there. Advertiser: Canadian Paralympic Committee Agency: BBDO, Toronto, Canada Additional credits: Creative Directors: Peter Ignazi, Carlos Moreno Associate Creative Directors: Simon Cra
