Purdey's 'Hummingbird' - making of | Framestore

Framestore Pictures and Director Murray Butler produced and directed a whole charm of hummingbirds for this commercial for Britvic-owned drinks brand Purdey’s. We produced the entirely CG photoreal film for advertising agency VCCP, which is an homage to nature and wildlife documentaries, reflecting the natural ingredients found in Purdey’s products. Here's a look at what goes into creating a fully-CG environment and subjects for an advert as beautiful as Hummingbird.