Guest
In 1992, New York native and Madison Avenue advertising executive, copywriter, and lyricist Lisa Rothstein, wrote the words and lyrics for the classic “Wait 'Till We Get Our Hanes on You“ advertising campaign. Before creating this upbeat and celebratory campaign, Hanes Underwear had been known for conventional, white undergarments ('tightie whities') with little distinction, variety, or sense of fashion. The “Wait 'Till We Get Our Hanes on You“ campaign introduced consumers to a new, modern, and vibrant undergarment clothing line that changed the Hanes brand forever. The Hanes Her Way advertising campaign featured Supermodel Carol Alt and “Cosby Show“ actress Phylicia Rashad, among others, to reach a younger, hipper consumer. The new ad campaign was a smash hit, catapulting the company into a new brand stratosphere and producing record sales for the Hanes Corporation. “Wait 'Till We Get Our Hanes on You“ became
