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Coca-Cola has embraced cutting-edge technology to reimagine its iconic “Holidays Are Coming” ad for a new era. Collaborating with studios like Secret Level, Silverside AI, and Wild Card, the brand produced three holiday commercials using generative AI. These spots retain the heart of Coca-Cola’s festive spirit, featuring snowy landscapes, festive animals, and the iconic Coca-Cola trucks, while adding a futuristic twist with AI-generated visuals, including digital actors created with permission from real likenesses. The campaign showcases how AI can accelerate production while maintaining creativity and tradition. By eliminating the need for costly live filming in snowy locations, Coca-Cola tapped into AI’s ability to create immersive, heartwarming visuals in record time. From polar bears emerging from wintry forests to the familiar sight of Santa Claus, these ads celebrate the brand’s heritage while exploring new possibilities with technology. Watch how Coca-Cola blends its timeless charm with innovative AI technology to deliver a holiday campaign like no other. CREDITS Brand: Coca-Cola, USA. VP and Global Head of Generative AI: Pratik Thakar. Ad 1: “Unexpected Santa“ Studio: Wild Card. Key Features: AI-generated visuals, highlighting holiday themes without human depictions. Ad 2: “Secret Santa“ Studio: Secret Level. Key Contributor: Jason Zada (Founder, Secret Level). Technology Used: AI models like Kling, Leonardo, and Runway. Special Features: Real actors’ likenesses used with permission. Ad 3: “Silver Santa“ Studio: Silverside AI. Creative Agency: Pereira O'Dell (part of Serviceplan Group). Key Features: AI-generated visuals, focusing on festive animals. AI Technologies Used Primary Models: Leonardo, Luma, Runway, Kling. Additional Models: OpenAI’s Sora and Minimax.
