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In 2008 the label Elektrolux was rebranded as Elux Records. Almost five years after it's foundation, Elektrolux has build up a strong reputation beyond the borders of Germany. The output of the Frankfurt based label ranges from Ambient and to Dub, often incorporating other contemporary musical styles like House, Downbeat/Broken Beats or Drum'n'Bass. Many Elektrolux releases work in the Club while at the same time serving the need for musical experiments. The philosophy of the label, the unity of sound and vision, manifests itself not only in innovative high quality music, but also in the pretentious cover artwork. The label was founded at the end of 1995 by Alex Azary, the music producer and co-operator of the Technoclub. Elektrolux became successful after Alex Azary accompanied the night show Space Night on Bavarian TV with the music of the label. Later, the Hessian Broadcasting was followed by the night program Flowmotion, in which Elektrolux's own music videos were shown. The numbering of the individual publications is based on the binary system. The CD packaging usually consists of a characteristic 3-sided cardboard box with two cardboard wings for clamping the CD. In 2002, the sublabel Mikrolux was created, which is more club-compatible and more experimental. 2009 was renamed Elux. The releases are no longer named after the binary scheme, but numbered in ascending order.
