Chinese Sihua Dove ASMR ad campaign Angelababy

To that end in 2015, Dove reshaped the physical format of their iconic bar to provide its customers an easier melting, even more silky and peasurable experience. BBDO Beijing took on the task to communicate this whole new upgraded silky smooth pleasure experience via an experimental idea that could change the way Dove does communication. We asked ourselves the question: What if our communication didn't just tell the audience how silky smooth Dove chocolate is, it actually made them feel it? How could Dove