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To that end in 2015, Dove reshaped the physical format of their iconic bar to provide its customers an easier melting, even more silky and peasurable experience. BBDO Beijing took on the task to communicate this whole new upgraded silky smooth pleasure experience via an experimental idea that could change the way Dove does communication. We asked ourselves the question: What if our communication didn't just tell the audience how silky smooth Dove chocolate is, it actually made them feel it? How could Dove fulfill this radical ambition? We've all experienced that feeling of tingles travelling down the spine. They may be triggered by the softest of touches to your skin, a whispering in your ear, a mesmerizing repeating visual, or something else. Some certain sensory stimulation seems to trigger a strange phenomenon in humans that is described in a spectrum of ways from ticklish to pleasurable. Pleasure that could be analogous to the tingling of silky smooth pleasure which consumers feedba
