By the time XR4i launched Sierra sales were struggling but this ad had already been shot. It’s now “Man and high-performance machine in perfect harmony”. Time and budgets were tight so the brochure agency took the unusual step to use images from this TV ad. The driver was journalist/author Jeremy Walton shot in California. See 30 classic Ford adverts from the 70s, 80s & 90s here and get £10/€11 off my book
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