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Belvedere Presents Daniel Craig, Directed by Taika Waititi: The Best 1 Minute of Your Life

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Belvedere Vodka reveals a monumental campaign featuring critically acclaimed actor, Daniel Craig, as he has never been seen before. Directed by Academy Award-winning filmmaker Taika Waititi, the unexpected, fun and inspired collaboration, showcases Craig’s talent to surprise and innovate. Courageous in spirit with a warmly rebellious energy, the campaign unites an exceptional community of collaborators. Craig has been skillfully and humorously choreographed by celebrated choreographer JaQuel Knight, to an original track written and performed by global superstars Rita Ora and Giggs and produced by hitmakers Invisible Men, Bandits and Hungry Man. The accompanying campaign stills were photographed by the iconic Juergen Teller, in the same suite that sets the scene of the movie’s grand finale whilst Christine Centenera, has styled the shoot with a clean, modern edge. All in all, a group of inventive and gifted provocateurs, who each have a taste for the unconventional, have creatively captured an incredibly unique snapshot as a nod to theirs and Belvedere's shared values of self-expressions, authenticity and style. Not intended for individuals under the legal drinking age. Do not forward to anyone under the legal drinking age. Please drink responsibly. Belvedere Vodka, 40% ALC./VOL. 100% Neutral spirits distilled from rye grain © 2022 Imported by Moët Hennessy USA, Inc., New York, NY

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