Alumnus Kei Sugimoto on Red Bull and his BBA in Sports Management from EU Business School

Since completing his BBA at EU, Kei Sugimoto has gone from an internship at IMG Japan, to account executive at Dentsu, an advertising company in Tokyo, before landing his current position in athlete marketing at Red Bull. As an Athlete Marketing Specialist, he works in close collaboration with more than ten Red Bull athletes from diverse disciplines including snowboarding, skateboarding, surfing and e-sports. His responsibilities include contract negotiation, talent recruitment, building a strong brand image and managing athlete projects and events.