On June 23, 2011, it was announced that hip hop artist Kreayshawn had been picked to direct the music video. Kreayshawn told MTV that she was shocked when the band's label contacted her management about directing the video. She said she went to film school but never thought it would translate to something this big. In the end, her footage was not used as the band did not think the video related to the meaning of the song. August 14, 2011, actress Melanee E. Nelson discussed the concept of the Kreayshawn vi
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