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Working intuitively and disregarding conventional designing processes, Sruli Recht is the technologically inspired menswear designer. Creating experimental couture clothing from his studio in Reykjavik, Sruli began to study fashion deign at RMIT University, Australia. Heavily influenced by futurism, the award-winning designer then progressed on to projects more centred around custom-tailoring, illustration and industrial design. Unconcerned by the relevance of trend and disposability seasonal collections are usually subjected to, Sruli's work is inspired by the process. Trusting only his mind's eye, as opposed to adhering to the restraints inflicted by measurements and proportions, Sruli's clothing feels free and moves beautifully. Working with lasers, light emitting projections and virtual illustrators, each garment Sruli creates is, in part, accidental. Sruli's simple design ethos is: “Pressing a button is ok, as long as the robots are not designing for you, it's just helping you do it faster“. i-D Online caught up with the menswear designer whilst at work to find out more. Video Edit Pete Ohs Text Milly McMahon
