Our latest collaboration with PUMA leads us to Tokyo, Japan. A place where ancient traditions are effortlessly fused with modern life. Imperial palaces, dense cities and mountainous national parks have the power to enthral any traveller. We were given the opportunity to work on one of PUMA’s newest and most techy silhouettes to date, the PUMA ‘TSUGI Shinsei’. The TSUGI Shinsei wraps a stunning amount of ideas, cultural forces, and aesthetic experiments into a single silhouette. All these attributes make
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