Design

Macy's wants to go from $7.6 billion in digital sales in 2020 to $10 billion by 2023. To help them get there, Stefan Haney and Faisal Masud break down Macy's e-commerce site in this Coffee Commerce Brew. They direct PDP image optimizations, cart page optimizations, and other ways for Macy’s to improve its online shopping experience. Stefan was the director of consumer shopping and seller experience at Amazon before joining Foundry, a portfolio of e-commerce brands, and Faisal created AmazonBasics and other Amazon projects before joining Staples as CTO, Alphabet’s Wing project as COO, and fabric as CEO. View tools for scaling e-commerce experiences: View the blog post version of this breakdown: 0:00 The State of Macy's E-Commerce 2:15 Macy's Site Breakdown 9:10 Optimizations for Macy's Site