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From advertising tricks to surprising statistics, these interesting holiday facts will help you become a savvier (and merrier) shopper. Happy shopping! 1. Early holiday shoppers tend to be older, wealthier, college-educated, and female. 2. Those who use their smartphones to holiday shop tend to spend more than those who don't use their phones. 3. Advertisers purposely play on feelings of competition, fear of missing out on a sale, and anxiety because these feelings interfere with rational decision-making. 4. Single shoppers make 45% more impulse buys than married shoppers. 5. U.S. consumers spend nearly $5 billion a year on Christmas gifts for their pets. 6. People are significantly more likely to buy what they touch. This is why retailers design stores with tactile displays and merchandise roadblocks. 7. Shopping has a direct effect on the brain’s pleasure centers. It can flood the brain
